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What We’re Thinking About, Learning From, Curious About.

Our latest insights on brand strategy, demand generation, and the kind of marketing that moves businesses forward.

The Secret to a Winning Brand Strategy
The Secret to a Winning Brand Strategyinsights

The Secret to a Winning Brand Strategy

7 min
From Invisible to Irresistible: Brand Positioning That Drives Demand
From Invisible to Irresistible: Brand Positioning That Drives Demandinsights

From Invisible to Irresistible: Brand Positioning That Drives Demand

4 min
Less Eyeballs, More Urgency
Less Eyeballs, More Urgencyinsights

Less Eyeballs, More Urgency

6 min
The 4 Questions Every CEO Should Ask Before Approving a Marketing Budget
The 4 Questions Every CEO Should Ask Before Approving a Marketing Budgetthoughts

The 4 Questions Every CEO Should Ask Before Approving a Marketing Budget

3 min
Why Most GTM Strategies Fail
Why Most GTM Strategies Failthoughts

Why Most GTM Strategies Fail

6 min
Chapter 1: Who is David & Langton
Chapter 1: Who is David & Langtonthoughts

Chapter 1: Who is David & Langton

5 min
The Marketing Stack Audit: What to Keep, Kill, or Rethink in Your Toolkit
The Marketing Stack Audit: What to Keep, Kill, or Rethink in Your Toolkitinsights

The Marketing Stack Audit: What to Keep, Kill, or Rethink in Your Toolkit

7 min
Marketing Isn’t Magic. It’s Math.
Marketing Isn’t Magic. It’s Math.thoughts

Marketing Isn’t Magic. It’s Math.

5 min

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