Taking the fear
out of change
Despite popular belief, organisations care about marketing more than you would believe. Most business leaders know and understand that you can’t get by without putting yourself out there.
But where it tends to fall short is somewhere around Positioning (being clear about who you are and who you serve), Strategy (knowing how to reach your desired audience and speaking on their terms), Data (knowing how to track performance as well as pick what metrics actually count) and Succession (having frameworks in place to ensure the organisation isn’t disrupted by a change in agency or team).
David & Langton is a strategic marketing and communications advisory that seeks to offer our clients transformative strategic services. Born out of a deep desire to elevate the quality and efficiency of digital campaign executions across Africa, we began operating in 2013 and over the years we’ve evolved along with the ever changing digital landscape.
Today it brings us great pride to be the strategic minds behind Africa’s leading brands and we continue to push the needle forward in the pursuit of excellence.
D&L, as we are affectionately known, is run by an agile team of strategists, creative minds, business analysts and polymath professionals.
At The Helm
We pride ourselves on leading with expertise and a broad knowledge base.
Served by a multidisciplinary team based in Johannesburg, South Africa, we possess a deep passion for creating innovative strategic marketing solutions.
Our founder and Head of Strategy, Tendai Luwo, has worked for the world's leading brands including Viacom and MNet Africa. Now we are firmly focused on accelerating your business towards something special.
The path to success is anything but a straight line and no one knows that better than Tendai Luwo. The digital business strategist extraordinaire started his journey as a student of law at the prestigious Rhodes University. But a chance encounter with a call to audition for the campus radio station led to a two-year stint as one of the station’s most accomplished primetime hosts. It is that serendipitous moment that set him on a journey towards becoming a quiet force to recon within Africa’s digital and broadcast landscape.
Tendai Luwo went on abandon his LLB degree pursuit and instead honed his skills as a journalist for famed South African music publication, BPM magazine. There, as the feature writer responsible for documenting the then rise of South Africa’s house music scene, he penned some cover features for Black Coffee, DJ Zinhle, DJ Shimza and other renowned artists who went on to become global sensations.
It is through this work that Tendai landed his first corporate job as a young social media manager at Viacom Africa. He contributed to the online strategic direction of brands like MTV Base, MTV Africa, BET and Nickelodeon. After a successful tenure at the broadcaster, he found his feet as a digital strategist working on award winning productions like Idols South Africa, The Voice Nigeria, Big Brother South Africa as well as Mnet’s group of channels like Mzansi Magic, Channel O, Zambezi Magic and Africa Magic.
However, it wasn’t long before the entrepreneurial bug bit and Tendai decided to launch his agency. Named Bad Press Creative Agency at the time, the agency started off in 2015 with the launch of popular Bollywood entertainment channel, Zee World where the agency oversaw the digital execution of the channel across the African continent. Overtime the agency conceptualised and executed campaigns for brands such as Cricket South Africa, Solly Krok, Gagasi FM, DS Damat and other international brands.
Today, close to a decade since his career began, Tendai has rebranded his agency to David & Langton, a specialist strategy agency that focuses on blue sky solutions for Africa’s biggest brands and personalities.
Tendai is a fervent digital evangelist and when he is not etching out winning strategies, he spends his time offering mentorship to other young business owners.
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